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Identity Alley · Music
Chris Layton
Stevie Ray Vaughan & Double Trouble
Polecat and Arc Angels: the marks built for Whipper.
Polecat
G.T. 350 Badge  ·  Merch
The Mark
Polecat — final badge
The Process
Polecat badge — early concept sketch
Polecat badge — concept sketch 2
Polecat badge — concept sketch 3
Polecat badge — concept sketch 4
GT350
Polecat badge on the G.T. 350
Polecat badge on the dash
Chris Layton with the finished mark on the windshield
Polecat badge — Instagram post
Chris Layton with the G.T. 350
LED
Polecat LED sign — detail
Polecat LED sign — mounted on wall
The Merch
Polecat merch lineup on the G.T. 350 hood
Polecat hat and patches
Polecat hats
Polecat shirt
Polecat shirt — front and back
Polecat coasters
Chris Layton wearing the Polecat jacket
Vintage Cobra patch jacket
Polecat merch — Instagram post
Polecat merch — Instagram post
Whipper's Monster
Whipper's Monster shirt — early concept sketch
Whipper's Monster shirt — refined sketch
Whipper's Monster shirt — final art
Chris Layton and Billy Gibbons wearing the Whipper's Monster shirt
Whipper
Caricature
The Work
Chris Layton caricature
Arc Angels
Logo Concepts
The Process
Arc Angels — concept exploration
The Mark
Arc Angels — refined concept
Behind the Music
Chris Layton and Brent Pruner riding in the G.T. 350
Chris Layton and the band with the G.T. 350
Chris Layton on the road in Polecat gear
Chris Layton, Brent Pruner, and Artie Tobia